Transparent scope and pricing

Three steps from internal readiness to live market evidence.

Start with the smallest decision you need to make. Move forward only when the available evidence and company readiness justify the next level of investment.

Three levels, three different questions

1
Free check: internal readiness
Based on your answers. Identifies the company's current strengths, gaps and route.
2
Launch Assessment: independent commercial logic
Adds focused external research and senior judgement. Determines whether a serious Germany test appears justified and how it should be structured.
3
Build & Operate: live buyer evidence
Builds the system and tests the assumptions through real market activity, responses and conversations.

Internal readiness

Germany Expansion Check

Free

A structured self-assessment of your commercial foundation, international experience, Germany rationale and execution readiness.

You receive

Company Readiness: Strong / Conditional / Early
Commercial Foundation: Established / Partial / Early
Execution Readiness: Ready / Gaps / Not Ready
Important strengths and open questions
The most appropriate next step

The check is based on your answers. It does not validate external demand in Germany.

Start the free Germany Check

Independent commercial logic

Germany Launch Assessment

Fixed-scope senior decision step

€1,500 + VAT

Purposefully affordable

A focused, senior-led assessment before you commit significant time and budget to market entry.

It answers

1.Is your company ready?
2.Is there enough evidence to justify investing in a structured live-market test in Germany?
3.What should the first six months look like?

Included

Review of the Expansion Check and existing core materials
90-minute senior workshop
Company readiness and high-level customer-economics review
Focused German desk snapshot: market logic, up to five competitors and ten sample accounts
Initial ICP, buyer, positioning, pricing and asset hypotheses
Concise decision memo: Proceed to Live Test / Strengthen First / Not Yet, including the first six-month priorities

Defined scope

One offering · Germany · Up to five competitors · Ten sample accounts · One feedback round

The assessment includes independent research and senior judgement. It does not include live buyer outreach or claim to validate demand.

The full €1,500 fee is credited if the Germany GTM Build & Operate Programme starts within 30 days.

Request the Launch Assessment

Live market evidence

Germany GTM Build & Operate Programme

€6,500 / month + VAT

Six-month minimum · €39,000 + VAT for the initial term

We build the agreed system, operate the initial market activity and improve it using real market evidence.

Included at launch

One primary offering
One primary ICP and up to two buyer personas
Germany market-entry and GTM strategy
Positioning, value proposition and pricing recommendations
Focused German market-entry site or localised core-page set
Sales presentation, one-pager or brochure, one case adaptation and outreach copy
Agreed domain or subdomain, sender infrastructure, CRM, analytics and reporting setup
Target-account and buyer research
Up to two active market plays at a time
Focused multichannel market activity
First-level response handling, qualification and meeting coordination
Selected early buyer conversations where they materially improve market learning
Monthly evidence report and two working sessions per month
Standard software, data and infrastructure costs up to €500 per month
Documented playbook and handover

Client role

Technical discussions, proposals and closing remain with your team. We keep internal workload focused, but successful market entry still requires product expertise, timely decisions and participation in selected buyer conversations.

Sales-cycle note

Our standard programme has a six-month minimum. Longer industrial or enterprise sales cycles may require nine to twelve months.

Custom configuration

Need a different setup? If you already have German customers, a local partner or internal sales capacity — or if your objectives require a different scope — we can adapt the programme accordingly. Alternative programme configurations and pricing are available by agreement.

Request a programme conversation

Programme timeline

Programme timeline
Period	Primary focus
Month 1	Reality assessment, thesis, priorities, setup and initial assets
Months 2–3	Launch initial market plays, capture response and adjust
Months 4–5	Strengthen evidence, refine segments, assets and channel mix
Month 6	Decision, playbook, handover and next-stage recommendation

Month 1

Primary focus: Reality assessment, thesis, priorities, setup and initial assets

Months 2–3

Primary focus: Launch initial market plays, capture response and adjust

Months 4–5

Primary focus: Strengthen evidence, refine segments, assets and channel mix

Month 6

Primary focus: Decision, playbook, handover and next-stage recommendation

The actual sequence depends on readiness and sales cycle. Complex assets, certification requirements or very narrow buyer groups may change the cadence.

Standard programme scope sheet

The published €6,500 monthly price is the actual standard price for the following standard scope.

Standard programme scope sheet
Area	Standard six-month scope
Market focus	Germany; one primary offering; one primary ICP; up to two priority buyer roles
Market plays	Up to two active at one time. One market play means one defined segment/use case, priority buyer group, message, evidence goal and agreed channel mix.
Positioning	One core positioning and value-proposition framework, proof hierarchy and initial pricing recommendations
Market-entry website	One focused German site of up to six commercial pages, or equivalent localisation of up to six existing core pages
Core sales assets	One sales presentation of up to 15 slides; plus either one two-page one-pager or one brochure of up to six pages; plus one case-study adaptation
Campaign and conversation copy	Core message set and channel copy for each of the two active market plays
Revisions	Up to two substantive revision rounds per core asset; evidence-led optimisation of active market copy remains part of operations
Infrastructure	One agreed client-controlled domain or subdomain; up to three project mailboxes; one CRM pipeline; core analytics, tracking and reporting setup
Account research	Up to 250 prioritised target companies during the initial term, developed in waves. Buyer/contact coverage depends on role availability, relevance, data quality and applicable use constraints.
Active channels	Up to three agreed channels across the active market plays, selected according to the buyer, offer, available evidence and applicable rules
Response handling	First-level response handling, basic qualification and meeting coordination during Finnish business days; technical, contractual and advanced commercial responses transfer to the client
Buyer conversations	Where relevant conversations occur, Scale2Germany may join up to five selected early calls during the initial term to improve market learning. The client leads technical validation, proposals and closing.
Working cadence	Two working sessions per month, up to 60 minutes each; shared working view; one monthly evidence report; a formal 90-day strategic checkpoint
Tools	Standard software, data and infrastructure costs up to €500 per month. Spend above the allowance requires approval. Client-owned accounts are used where practical.
Handover	Final playbook, assets, account data, agreed access transfer and one handover session. Continuing third-party licences become the client's cost after the programme unless otherwise agreed.

Market focus

Standard six-month scope: Germany; one primary offering; one primary ICP; up to two priority buyer roles

Market plays

Standard six-month scope: Up to two active at one time. One market play means one defined segment/use case, priority buyer group, message, evidence goal and agreed channel mix.

Positioning

Standard six-month scope: One core positioning and value-proposition framework, proof hierarchy and initial pricing recommendations

Market-entry website

Standard six-month scope: One focused German site of up to six commercial pages, or equivalent localisation of up to six existing core pages

Core sales assets

Standard six-month scope: One sales presentation of up to 15 slides; plus either one two-page one-pager or one brochure of up to six pages; plus one case-study adaptation

Campaign and conversation copy

Standard six-month scope: Core message set and channel copy for each of the two active market plays

Revisions

Standard six-month scope: Up to two substantive revision rounds per core asset; evidence-led optimisation of active market copy remains part of operations

Infrastructure

Standard six-month scope: One agreed client-controlled domain or subdomain; up to three project mailboxes; one CRM pipeline; core analytics, tracking and reporting setup

Account research

Standard six-month scope: Up to 250 prioritised target companies during the initial term, developed in waves. Buyer/contact coverage depends on role availability, relevance, data quality and applicable use constraints.

Active channels

Standard six-month scope: Up to three agreed channels across the active market plays, selected according to the buyer, offer, available evidence and applicable rules

Response handling

Standard six-month scope: First-level response handling, basic qualification and meeting coordination during Finnish business days; technical, contractual and advanced commercial responses transfer to the client

Buyer conversations

Standard six-month scope: Where relevant conversations occur, Scale2Germany may join up to five selected early calls during the initial term to improve market learning. The client leads technical validation, proposals and closing.

Working cadence

Standard six-month scope: Two working sessions per month, up to 60 minutes each; shared working view; one monthly evidence report; a formal 90-day strategic checkpoint

Tools

Standard six-month scope: Standard software, data and infrastructure costs up to €500 per month. Spend above the allowance requires approval. Client-owned accounts are used where practical.

Handover

Standard six-month scope: Final playbook, assets, account data, agreed access transfer and one handover session. Continuing third-party licences become the client's cost after the programme unless otherwise agreed.

Custom scope applies only where the company adds another market, independent offering or ICP; requires a material regulatory/specialist workstream; needs substantially more asset or account capacity; or asks Scale2Germany to replace an existing internal workstream. Additional scope and price are agreed before work begins. The published standard price does not increase within the standard scope.

Included in the standard programme

Agreed strategic, positioning and asset work
Defined sales and tracking infrastructure
Agreed account research and market plays
Operating cadence, first-level handling and reporting
Standard tools within the stated allowance
Documentation and handover

Not included in the standard programme

Full-time local sales representation, final closing or ongoing account management
A complete corporate website redesign beyond the agreed German entry scope
A second independent market, offer or ICP
Legal, tax, regulatory, certification or employment advice
Paid-media budget, travel, trade-fair fees, printing or physical production
Unlimited campaigns, assets, revisions or software spend

What happens when evidence is weak

The formal 90-day review separates a weak market response from problems in targeting, positioning, assets, channel execution or internal follow-up. We do not keep repeating the same activity to justify the programme. Within the agreed scope, the work is redirected toward the strongest testable alternative, a documented hold/no-go case, or an earlier handover of reusable assets and learning.

The six-month contractual minimum remains unchanged unless a different written agreement is made.