Scale2Germany by ScalePoint Ventures
Senior market-entry judgement. Execution capacity built in.
Scale2Germany is the Germany-first market-entry programme by ScalePoint Ventures for established Finnish industrial, manufacturing and industrial-tech B2B companies, including industry-focused SaaS.
Markus Fröhlich
Founder, ScalePoint Ventures · Senior strategic lead, Scale2Germany
Markus Fröhlich is the founder of ScalePoint Ventures and the senior strategic lead behind Scale2Germany. He brings more than 20 years of experience in go-to-market strategy, sales, business building and leadership. Originally from Austria, he lived and worked for 15 years in Munich and two years in Switzerland before moving to Finland. He holds an MBA in General Management.
- 20+ years in GTM, sales and business building
- German-speaking senior lead
- 15 years of professional experience in Munich
- CEO, CRO, CSO, Managing Director and Head of Sales experience
Who leads the work — and who delivers it
Senior GTM lead
Reality analysis, commercial judgement, strategic direction, priorities, senior stakeholder alignment and quality control.
Execution support
Research, preparation, asset production, implementation, testing, reporting, documentation and enablement.
Specialist partners
Additional legal, tax, regulatory, technical, linguistic or sector expertise for defined workstreams where required.
Each engagement has a named senior GTM lead responsible for commercial direction and quality control. ScalePoint Ventures Oy is the accountable contracting company. Execution specialists and defined partners support the agreed workstreams where required.
How AI is used
AI allows a lean, senior-led team to research, build, test and document more within realistic budgets and timelines. It does not replace judgement or accountability. Client-facing deliverables are human-reviewed, and specialist decisions remain with appropriately qualified experts.
Experience behind the programme
Selected results from previous executive roles — not Scale2Germany client results. Context and scope vary.
Previous executive role
4× contracted recurring revenue within nine months, without adding to the sales team.
Previous executive role
More than 2× revenue and 3× customer-base growth within one year, without expanding the team.
Founder / management experience
CEO, CRO, CSO, Managing Director and Head of Sales responsibility across company-building and growth situations.
ScalePoint Ventures
Scale2Germany is the service brand. ScalePoint Ventures Oy is the accountable contracting company behind it.
Visit ScalePoint Ventures Oyscalepoint-ventures.com